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TotalTex.Industry Limited, home

About

Thirty years in the making.

Eighteen years learning the trade before the first machine, then a factory that has grown every few years since. Here is the timeline, the first buyer we still supply, and the people who built it.

TotalTex Industry Ltd. signage at the Salamat Sarker Industrial Park facility
Salamat Sarker Industrial Park, Kathgora, Zirabo

Origin, 1997 → 2014

Eighteen years before the first machine.

Mohammad Masud Karim entered Bangladesh's garment-accessories trade in 1996, joining Maxcom's commercial department in 1997. He worked up through merchandising, shipping and banking, reaching corporate Group GM before leaving in late 2012.

2013 was not a pause. A year of courses, workshops and networking, and of trading in trims without owning a factory yet, spent assessing the risk of the next step rather than avoiding it.

To become an entrepreneur, you need space, you need to think, you need to assess risk.

Mohammad Masud Karim · Managing Director

TotalTex opened in 2014.

Growth

The floor plan, year by year.

Every expansion has stayed on one floor: TotalTex runs a single-storey, steel-structure facility in Zirabo, Ashulia, built to keep adding capacity rather than height.

  1. 201412,000sq ft

    Poly section only

    TotalTex opens in Gazipur: three sets of machines, about twenty people, one product line.

  2. 201621,000sq ft

    First expansion

    Still in Gazipur, the floor nearly doubles as the range grows beyond poly.

  3. 201725,000sq ft

    Move to Zirabo

    The factory relocates from Gazipur to Zirabo, Ashulia, its home today.

  4. 201840,000sq ft

    Scaling the floor

    The Zirabo facility expands again as the product range and buyer list widen.

  5. 202466,300sq ft

    Present day

    66,300 sq ft, eleven manufactured lines, 250+ people on the floor.

First buyer, 2014

12

years supplying IRIS Group, still running

Still supplying the buyer who started it.

IRIS Group became TotalTex's first buyer in 2014. The first order was poly. Twelve years on, IRIS Group is still a live account, not a case study from the archive. Mohammadi Group, another early relationship, is also still supplied today.

2020

No buyer lost.

  • Staff were paid on time, throughout.
  • Every instalment was paid in full and on schedule.
  • Production paused only for the government-mandated lockdown.
  • No buyer was lost. Buyers were gained as other suppliers could not hold their commitments.

People

Grown from the floor up.

Roughly a quarter of today's mid-level and managerial staff started on the factory floor.

Our production head started as a designer and now manages every production manager in the building.

Our accounts head started as an accounts assistant and now runs the company's entire finance function.

A team member stacking corrugated board on the corrugation floor in warm directional light
Stacking corrugated board, corrugation floor

The reasons people stay are unglamorous and consistent: on-time salary, real career progression, and a family atmosphere that keeps people working alongside the same colleagues for years.

Philosophy

Long-term, on purpose.

Everyone at TotalTex is treated as a stakeholder, not a resource: an equal beneficiary of the company's growth, not only a contributor to it. That commitment runs across three things: employment, the national economy, and sustainability.

We have a deep love for our country and at its desperate times we want to support it, as it supported us for our entire run.

Mohammad Masud Karim

A note from the Managing Director

In 2013 I did not work for anyone.

I had been in this industry for seventeen years by then. I joined the commercial department of a garment group in 1996 and worked my way through merchandising, shipping and banking until I was general manager of the group. Then I stopped, on purpose, for a year.

People thought that was strange, but I needed that year to think it through properly. I had a family to protect, and I was not going to gamble with them because I was impatient. So I spent the year trading trims without a factory of my own, taking courses, meeting people, and working out honestly what I still did not know.

At the end of it the arithmetic was simple. I had learned so much and done so much for other people's companies. Why not do it for my own.

TotalTex started in 2014 in Gazipur. Twelve thousand square feet, three sets of machines, about twenty people. We made poly bags and nothing else. Our first buyer was IRIS Group, and the first order they gave us was a poly order. They are still our buyer today. So is Mohammadi Group. I mention this because in our trade, a buyer who stays is the only certificate that cannot be printed.

That first year I was on the floor constantly. A new company is a newborn. It cannot hold a standard on its own, so I held it, order by order, until the team could hold it without me. Teaching people took far longer than buying machines. It is also the part that lasted.

The rest is on record. Twenty-one thousand square feet in 2016. A move to Zirabo in 2017 at twenty-five thousand. Forty thousand in 2018. Sixty-six thousand three hundred today, with more than two hundred and fifty people and eleven product lines under one roof.

Then 2020 came, and that is the year I will point to. We paused production only for the days the government closed us. Every salary was paid. Every instalment was paid. We did not lose a single buyer. Buyers whose suppliers could not keep going came to us instead. Nothing about that was luck. It was what our reputation turned out to be worth once it was tested.

If this factory disappeared tomorrow, I would not sit and count the machines I had lost. I would count what was built with the people who deal with us. Buyers we have never had a bad word with. Suppliers we have never paid late. Workers who have never had to wonder whether the money was coming. If nobody is unhappy with me, and I am content with myself, the years were worth it.

So when a buyer asks what we stand for, I do not have a long answer.

Quality. On-time delivery. Commitment. Communication. Accountability.

I try my level best to ensure all of it, and I expect the same from everyone who works here.

We built this in Bangladesh, with Bangladeshi hands, and this country carried us the entire way. Whoever runs this company after me inherits that debt along with the machines. I would like them to keep paying it back.

Mohammad Masud Karim·Managing Director

The group

Three companies under common management. TotalTex Industry Limited is the one you buy from, and the one the bonded export licence sits with.

  • TotalTex Industry LimitedThe flagship. Holds the bonded export licence and operates the 66,300 sq ft Zirabo facility.
  • United Fashion International
  • Total Packaging & Accessories Limited

The rest is best seen in person. A visit ends where the story started, in the Managing Director's office.

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